Turkey’s growing smartphone market and last month’s 4.5G tender is leading big technology companies to eye the country. Recently, Apple CEO Tim Cook mentioned Turkey as one of the four countries with the fastest growing mobile markets
Cellphone sales in Turkey are expected to reach 15 million by the end of 2015. After the tender for 4.5G mobile technology was held last month, mobile operators’ focus turned to the transformation of infrastructure and smartphones. Brands such as Apple and Samsung are focusing on developing countries to increase their sales instead of Europe and North American markets, which have already reached a high degree of saturation. At the launching event for the iPhone 6S, Apple CEO Tim Cook referred to four countries as the fastest growing mobile markets, one of which was Turkey.
Brand perception is high
As Internet consumption and the number of users increase, mobile operators are turning toward special offers on smartphones in order to secure consumer loyalty. Recently, every 95 of 100 phones sold were smartphones. GSM operators strive to increase smartphone adoption on their mobile network service. The vast majority of consumers see smartphones as a status symbol, even if they are not benefiting from all their technological features. Once addicted to Nokia phones, Turkish users’ first choices are now Apple and Samsung, especially in the premium market.
Phones to work seamlessly with 4.5G network
The 4.5G network will be established at different frequencies. According to data from Groupe Speciale Mobile Association (GSMA), 1800 megahertz is the most-used frequency in the world. After the 4.5G tender, Turkish GSM operators competed for the 1800 MHz band along with the 800 MHz band. If you changed your smartphone within the past year, you do not need to worry because most of the models, especially flagships, are compatible with 4.5G. There will not be a problem for iPhone 6 and iPhone 6 Plus users in terms of 4.5G or Samsung Galaxy S6, S6 Edge, Note 5 and S6 Edge+ users. The LG G4’s chipset supports 425 megabits per second, and likewise, Sony’s Xperia 3+ also supports speeds of 425 Mbps. The market share of local brands, including General Mobile 4G (fourth generation), Casper, Vestel and Escort Joye, continued to increase as well. They have also been developing and releasing new models that support 4G. So, new, domestically produced smartphones that support 4.5G will soon show up on store shelves in the upcoming months.
Source Daily Sabah