With wedding ceremonies costing around 250,000 Turkish Liras you would think that many people would opt for a smaller service.
It must be said that weddings give a boost to consumer goods which ensure a good profit to services in this industry. Couples are buying white goods, furniture and home appliances and paying large amounts for renting venues, hairdressers, and other wedding-related services.
Emek Kırbıyık, the CEO of dügün.com stated that the size of the wedding industry is 200 billion liras.
It is hard to believe that the cost of organising a wedding ceremony has increased more than inflation. “Inflation is running high and there are elections. But those factors do not appear to have an impact on the wedding sector. Couples are still planning weddings. We do not expect a decline in the number of weddings,” said Kırbıyık.
Couples will spend at least 250,000 liras on the wedding ceremonies and buying household goods, Kırbıyık said. “I believe some 70 percent of the couples take out loans to meet those expenditures. We are talking about a 250-billion-lira industry.”
When there are uncertainties, the number of weddings does not decline, but fewer guests attend the ceremonies, Kırbıyık explained.
The government has announced a plan to provide loans up to 150,000 liras with 72 months maturity and two years grace period, which will give a boost to the industry, said Bendevi Palandöken, the head of the Confederation of Turkish Tradesmen and Craftsmen (TESK).
Palandöken predicts that 750,000 couples will marry this year, up from 500,000 in 2022.
Sales of home appliances have been on the rise as the wedding season started, according to Talha Özger from the Household and Kitchen Appliances Industrialists and Exporters Association (EVSİD).
The couples are mostly buying porcelain houseware, enamelware, coffee makers and air fryers, Özger said.
