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Big surge in holiday bookings for Turkey

A Strong Comeback for Turkey in the UK Market

Turkey is rapidly re‑establishing itself as one of the top choices for British travellers heading into the 2026 summer season. A combination of ultra‑affordable flights and competitively priced all‑inclusive packages is driving a clear surge in demand. UK arrivals to Turkey rose by 16% last month compared to the same period last year. In 2025, British visitor numbers had already reached 4.27 million, and the upward trajectory shows no sign of slowing.

Top Destinations Hold Their Ground

British holidaymakers continue to favour Turkey’s most established hotspots: Istanbul, Antalya, Bodrum, Dalaman, and Izmir remain the leading destinations for both city breaks and beach holidays.

Flights From London Starting at Just £15

Flight prices are playing a decisive role in Turkey’s renewed popularity. According to Google Flights data, one‑way fares from London to major Turkish destinations have reached strikingly low levels:

  • £15 to Bodrum
  • £28 to Dalaman
  • £30 to Antalya
  • £33 to Istanbul
  • £41 to Izmir
  • £52 to Ankara

One of the standout deals was a Ryanair flight from London Stansted to Bodrum on 15 April, which dropped to just £15 one way.

Budget Holiday Packages Draw Strong Interest

Package holidays are equally competitive. EasyJet Holidays is offering:

  • 7‑night self‑catering in Marmaris, including flights, from £212 per person (22 April departure)
  • 7‑night stay in Dalaman with breakfast, from £214 per person

These price points position Turkey as one of the most cost‑effective Mediterranean options for British travellers this year.

Belek Holds Its Position as a Golf Tourism Powerhouse

For travellers seeking a more premium experience, Belek continues to dominate the Mediterranean golf tourism market. Prices for a 7‑night all‑inclusive golf holiday, including flights, start at around £837 per person. Luxury packages featuring four rounds of golf at one of Turkey’s largest golf resorts can reach £2,499 per person.

Industry insiders report a strong rebound in bookings across the board, with expectations of a particularly busy summer season.

Turkey Gains Ground as Regional Alternatives Lose Appeal

Geopolitical tensions in parts of the Middle East have dampened demand for destinations such as Dubai and Abu Dhabi, indirectly boosting Turkey’s appeal. Meanwhile, updated UK Foreign Office guidance continues to classify most of Turkey as safe for travel, excluding areas within 10 kilometres of the Syrian border.

This combination of affordability, accessibility, and perceived safety is pushing Turkey further into the spotlight for UK holidaymakers.

Expanding Flight Networks Fuel Growth

Airlines are responding to rising demand with expanded capacity. EasyJet has launched new routes from Newcastle to 22 destinations, including Antalya and Dalaman, further improving access for travellers across the UK.

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